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سياسة الخصوصية Rijk Zwaan

Rijk Zwaan uses personal data for the following purposes:

Privacy Statement Rijk Zwaan


This Statement sets out our policy for personal data processing. It describes the types of personal data we process and how we ensure privacy, along with the rights of the data subject(s).


Who are we?

We are Rijk Zwaan Rijkzwaan -Egypt. This privacy statement covers all our processing activities and therefore also if we process personal data together with other parties (including an affiliated company abroad). Rijk Zwaan is a controller and responsible for the processing of personal data processed by or on behalf of Rijk Zwaan.


In this statement we explain our policy on the processing of personal data. We describe which personal data we process, how we meet privacy principles and data subject rights.


 This Statement relates to personal data we process as part of business relationships, of business associates and contacts, visitors to Rijk Zwaan, visitors to our website and/or online applications, users of our Rijk Zwaan App, visitors and customers of our online store, vendors and suppliers, job applicants, participants in online and other events, and all other Rijk Zwaan clients and associates.


Rijk Zwaan uses the following types of personal data for the following purposes:


Administration. Managing and processing orders, deliveries and invoices. For accounts payable and accounts receivable management, we record the following personal data relating to our customers and suppliers: name, telephone number, fax number (if applicable), email address, business address, and job titles of contacts.


Customer acceptance process. We have a customer acceptance process in place for the approval of new customers. We may request UBO information, i.e. the name of the ultimate beneficial owner at the companies of our customers and suppliers and the equity interest (expressed in percentages) of the ultimate beneficial owner at the companies of our customers and suppliers. In certain cases, we assess the creditworthiness of our customers, suppliers or other associates, and create a (political) risk and compliance profile (e.g. for countries on which sanctions have been imposed). We can outsource this to an external agency or use online compliance tools at our discretion.


New business development. In order to raise Rijk Zwaan’s profile among customers and potential customers, we use their contact details (i.e. name, telephone number and email address) for sending items such as brochures and leaflets, newsletters, production information, and event invitations.


Images. Rijk Zwaan takes photographs and produces videos of events (including online events) and visits to suppliers/growers, and uses these images with your consent (sometimes including your name, contact details and company name) on our website, in brochures or leaflets, or through other communications such as social media.

Communication. We use your personal contact details (name, address, email-address and/or phone number and your FUNCTION to contact you, for example for questions about a product or service. Furthermore, to inform you about our services and to keep you informed of promotions and offers and to invite you to (online)events. If you have shown interest in our products and services, we use your personal data to send you information about products and services of Rijk Zwaan companies and her affiliated companies. Where possible, we adjust this information in accordance with your preferences.


Marketing/direct marketing. We send marketing emails and advertising/promotional materials and/or information about Rijk Zwaan, possibly based on your preferences. For this purpose, we use your name, email address, and in some cases your profile in our systems. You always have the option to unsubscribe from our newsletters. Provided you have given your consent, Rijk Zwaan may also show you targeted offers or advertising online which are tailored to your preferences and that update and process interactions with Rijk Zwaan. Rijk Zwaan and third parties set cookies for this purpose. Read more about the use of cookies in our Cookie Policy. We and/or third parties use these cookies to collect, among other things: all or part of your IP address; which pages you visit; when and how long you use or visit our website; your browsing behaviour on our website and/or in our online store; your interaction with Rijk Zwaan by opening newsletters, registration for/participation in events and/or interaction on social media. We also use this personal data for the development and manufacture of new and existing products and/or services.


Use of applications. You must register for access to Rijk Zwaan applications, including the Rijk Zwaan app, Crops online, and our online store. We will use your name, email address, telephone number, username and password for your account registration and for login and identification purposes.


Marketing analysis and research. We use your contact details to invite you to participate in studies, surveys, and customer and test panels. We also use your contact details for general market research.


Online sales. You must create an account for online sales through our online store. For this purpose, we register your personal data (i.e. name, address, email address, telephone number, username and password) in addition to your business details to create your account and process your order. We also maintain and update your order history.


Job application process. We process personal data for the job application process. For further reference, please see the specific Privacy Statement on our website: www.werkenbijrijkzwaan.nl.


Technical and statistical purposes In order to assess whether the website and other Rijk Zwaan applications provide an optimum user experience, we may also process personal data. We process your personal data (i.e. your customer account and part of your IP address) for the technical and functional management of the Rijk Zwaan web applications you use. This information allows us to manage and improve the quality of our web applications.


Supervision and security In order to ensure the security of our staff and our customers and visitors, prevent theft and monitor our premises, the Rijk Zwaan sites and car parks are equipped with closed-circuit cameras (surveillance cameras), and we store these images.


Laws & regulations. We process your personal data if we are obliged to do so on the grounds of legislation and regulations, e.g. in case of an alleged infringement of third party (intellectual property) rights.


Rijk Zwaan processes personal data on the following legal basis:


Performance of a contract. We process personal data for entering into and/or executing a contract.


Legitimate interest. We process personal data on the basis of a legitimate interest, for example sending marketing messages to our partners. 


Legal obligation. We process your personal data if we are obliged to do so on the grounds of legislation and regulations.


Consent We process personal data if an individual has given their consent for their personal data to be used for specific purposes. You are also entitled to withdraw this consent, for example by unsubscribing from our newsletter. You can also contact us at privacy@rijkzwaan.com.


Does Rijk Zwaan share your personal data with third parties?

Yes, Rijk Zwaan uses third party processors for processing activities, such as hosting, translations and other services. Rijk Zwaan and its affiliated companies operate worldwide and share personal data if this is necessary to provide you with the aforementioned information, products and services. We always do this in a careful manner and for this we take the required organizational, technical and contractual measures to ensure that your personal data is protected. If this is required by law, we will share your personal data with the relevant authorities. Under no circumstances will Rijk Zwaan sell personal data to other parties


How long do we store personal data?
Rijk Zwaan does not store your personal data for longer than is strictly necessary. We only retain your personal data to achieve the purposes described above for which your data is collected. If you want to know the purpose and retention period for a specific personal data item, please contact us at privacy@rijkzwaan.com.


How does Rijk Zwaan protect your personal data?

Rijk Zwaan has taken appropriate technical and organizational measures against loss or unauthorized processing of personal data. For this purpose, Rijk Zwaan uses various security techniques, including secure servers, periodically executed software updates, firewalls, encryption and physical security of the locations where the personal data is stored. For any questions regarding security or personal data processing, or if there are indications or suspicions of misuse of data or systems, please contact us at privacy@rijkzwaan.com.

Data subject rights with regard to the processing of your personal data:


Under the General Data Protection Regulation data subjects have several rights:


Right to information and access: You can request access to the personal data we process of you;


Right to rectification: If you believe the data we have on you is inaccurate, we will correct it;


Right to be forgotten: You can have personal data we process of you erased. We may need to process this data for other purposes (e.g. for our records and to fulfil our statutory duties);


Right to restriction of processing: You can have the processing of your personal data restricted if you believe we are processing your personal data unlawfully or incorrectly;


Right to object: If you object to the processing of your personal data, we will discontinue this processing as soon as possible;


Right to data portability: If you would like to transfer your personal data, please contact us;


Withdrawal of consent: If you have given your consent for your personal data to be processed, you have the option to withdraw this consent.


For any requests to exercise any of the above-mentioned rights, please send an email to privacy@rijkzwaan.com. We will process your request as soon as we have received and confirmed it, unless an exception applies. We will respond to your request in accordance with the applicable regulations.


Where do we process your personal data?

Rijk Zwaan is a global organization headquartered in De Lier, the Netherlands. Your personal data is stored and processed in the EU and/or the specific country or region where you conduct business. In some cases, personal data relating to residents of the EU may be transferred or made available outside the European Economic Area (‘EEA’), but always under the appropriate safeguards of the European laws and regulations.


Links to other websites and social media
Links to websites of third parties are included on various Rijk Zwaan websites. This privacy statement does not apply to these third-party websites. Rijk Zwaan is not responsible for these websites or the processing of personal data by these websites of third parties.

In case you have any questions about this privacy statement or the processing of your personal data you can contact us at privacy@rijkzwaan.com


Furthermore, you have the right to file a complaint to the supervisory authority; in the European Union you can contact the Autoriteit Persoonsgegevens in the Netherlands.

Rijk Zwaan may change this privacy statement over time.




This privacy statement was last changed on 4 March 2021.